Who We Are
Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).
Experiences
Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.
The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
The CardLinx Forum, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
Online/In-person Collaborative Conferences
Interactive Webinars
Best Practices / Education
Technical Standards
Certifications
The CardLinx Forum’s parent organization, the Digital Commerce Alliance (DCA), provides additional value to CardLinx Forum members:
Curated Introductions
Online Forums
Podcasts
News
Market Research
CardLinx East Forum
Looking Beyond 2021: The Age of Digital Commerce Post Covid-19
December 8th 2020 | 9am-12pm EST via Zoom
Personal and professional lives have been upended, yet industry innovation is in full swing. At this CardLinx Conference hear from leaders as they discuss opportunities presented since the pandemic began, including: Online-only card-linked offers that drive e-commerce spending; the convergence of ecommerce and brick-and-mortar shopping to boost consumer satisfaction; and the role delivery is taking in vitalizing merchants large and small.
Merchant Best Practices
Access to presentations, panel discussions and videos. Featuring leaders from Harvey Nichols, 24s, Hilton, Microsoft, Samsung, Mastercard, and more …
Keynote Address
Wandrille Lefebvre
Head of Traffic,
Media & Business Development, 24s
Card-linking and Beyond
Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols
Using Card-linked Programs To Drive Customer Acquisition And Loyalty
Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton
Log-In & Learn
The CardLinx Forum Commerce Tracker
Track the latest COVID-19 commerce activity restrictions and re-openings in the 20 largest economies in the world.